The Essential Business Guide

The Guide has won the Plain English Award (and is the only business book ever to win it!), Business Book of the Year (Start Your Business magazine), and an honorary endorsement from SFEDI.

Over 200 pages of small business information

The Essential Business Guide gives you eight sections stuffed full of small business information. Why not take a look at some of page examples by clicking on the 'sample' links below?

(To download a pdf of the Contents page for each section, click on the title text.)

The eight sections of the book cover:

1. Starting your business — how to launch your business successfully
   

2. Money matters — how to make a profit and control your finances
   

3. Marketing & Sales — winning the right kind of business, and building on success
   

4. People power — hire the right people, keep them, and keep them happy
   

5. Keeping it legal — how to avoid endangering your business by unwittingly breaking the law
   

6. Information Technology — make technology an asset, and make the most of the Internet
   

7. Running your business — get the practical stuff right, including premises, sales and customer service
   

8. Developing your business — growing safely, broadening your horizons and planning your exit strategy
   

Each section has expert advice, jargon-busters and indispensable directories of where to get further information and support — if it's not in The Essential Business Guide, it tells you where to find it!

From small business start-up to mature business

No matter where your business is in its lifespan, as it grows The Essential Business Guide supports you all the way — from small business start-up to mature business.

It includes eight case studies to show you how it's done, and how successful business people have negotiated the ups and downs.

And, as your business expands, you'll find the guide is great for training your staff.

For further information visit the Essential Business Guide Website