Why should I look for training products or services that carry the SFEDI endorsement logo?

The SFEDI endorsement logo means that the course, programme, qualification, website, journal, learning media (manuals, DVDs, videos book, cd roms etc) is small business friendly and is of real practical value. SFEDI found that a lot of the training that owner managers and staff in small businesses were receiving was not appropriate. SFEDI has a trained team of people who run small businesses to evaluate whether the training is useful, in the right language, value for money and meets SFEDI good practice guidelines. If it does then they recommend it for endorsement and a SFEDI committee of entrepreneurs and small business advisers award it the SFEDI logo. So look for the logo and give me your views on any SFEDI endorsed product or service you use at tony.robinson@sfedi.co.uk.